Introducing ALL-IN
The ALL-IN brand was founded in Hossegor in 2017 by Jean-Baptiste Caste, a surfing and windsurfing enthusiast. Noticing the lack of practical, innovative accessories for surfers between sessions, he came up with the idea of creating the ALL-IN surf poncho. His goal? To make the poncho accessible to everyone and turn it into a surfer’s essential.
Since then, ALL-IN has made it its mission to democratize the surf poncho and support riders in all their pre- and post-session moments. The brand champions the values of freedom, sharing, and respect for the environment. It stands out through its innovative, functional, eco-designed products, all created with surfers’ comfort in mind.
The ALL-IN poncho range is extensive, with numerous models for men, women and children. Made in France from natural materials such as cotton and linen, they come in a wide range of colors and original designs. From the classic hooded poncho to the ultra-light microfiber poncho, there’s something for every taste and body type, in sizes from XS to XXL.
But ALL-IN doesn’t stop at ponchos and offers a complete line of accessories for surfers:
- Surf tees
- Lycras
- Combinations
- Board covers
- Seat covers
- Etc!
Eco-design is at the core of ALL-IN’s DNA. All products are increasingly made from recycled materials. Packaging is kept to a minimum.
With several thousand ponchos already sold in just a few years, the ALL-IN success story is only just beginning. The brand is establishing itself as Europe’s leading surf poncho brand and fully intends to win over as many riders as possible around the world with this true Swiss Army knife for surfers!
Why adopt a surf poncho?
First and foremost, the poncho is THE essential companion for changing in complete privacy in the parking lot or on the beach. No more struggling to take off your wetsuit in your car or twisting yourself under your towel to put on your swimsuit. With a poncho, you can change quickly and comfortably while staying covered from head to knees. It’s especially welcome when it’s cold or there are people around. You can maintain your privacy while warming up!
Speaking of warming up, the poncho is also very practical for fighting the cold before and after your session. Putting it on as soon as you get out of the water helps you avoid shivering and the dreaded « afterdrop » that occurs when your body cools down suddenly.
Another significant advantage: the poncho lets you dry off gently without rubbing. Simply wear it for a few minutes to absorb excess water. It’s much more pleasant and healthier for your skin than a rough towel! Microfiber models are the most effective for drying, but cotton and linen also have excellent absorbency. You can even use your poncho like a regular towel to dry your hair or face.
Where can I find a surf poncho in Hossegor?
To get your equipment, you can visit a Surf Shop partnered with ALL-IN :
- The Gallery or Olo Shop in the Pedebert zone of Soorts-Hossegor
- Surf Odyssey in Capbreton
- Tao Magic Glisse on Hossegor’s South Beach
- L’Esquiro Surf Shop, or La Vigie in Seignosse
